Inside Cyfluencer: Why Trust, Not Reach, Drives Cybersecurity ft. Yael Moav
What does influencer marketing actually look like in cybersecurity?
In this conversation, Yael Moav, Executive Director of Cyfluencer, shares how B2B influencer marketing works when the audience is made up of decision-makers, not consumers.
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From the early days of building Cyfluencer to working with global cybersecurity companies, Yael explains why trust matters more than reach, how Israeli and American companies approach marketing differently, and what it takes to build influence in a highly technical space.
The discussion also covers how influencers shape brand perception, why authenticity still matters, and how this model fits into the broader Israeli tech ecosystem.
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This Week in Israeli Tech News
Silverfort Acquires Fabrix To Bring Real-Time AI Decisioning Into Identity Security
Silverfort, an identity security company focused on real-time access protection across enterprise systems led by CEO Hed Kovetz, is acquiring Fabrix Security, founded by CEO Raz Rotenberg with CTO Ofir Yakovian and VP R&D Roee Oz.
Fabrix developed an AI-native decisioning engine that uses a knowledge graph of identities, permissions, and behavioral context to make real-time access decisions, including just-in-time authorization, without slowing down operations.
Bringing that capability into Silverfort’s platform shifts identity security away from predefined rules toward continuous, context-aware control at runtime, designed to handle the growing complexity of AI agents and non-human identities.
IsraelTech had the privilege of interviewing Raz Rotenberg earlier this year. Check it out 👇
Zim Heads Toward $4.2B Acquisition Following Strong Shareholder Approval
A leading global shipping player at the heart of Israel’s trade and logistics ecosystem continues its growth journey with a landmark deal. Set to be acquired by Hapag-Lloyd, with FIMI supporting continued local operations and long-term strategic importance in Israel.
MoonPay Acquires Israeli Cyber Startup Sodot In $100M Deal To Power Institutional Crypto Security
Sodot, a cybersecurity startup specializing in advanced cryptographic infrastructure for securing digital assets at scale has been acquired by MoonPay to strengthen its institutional offering, leveraging Sodot’s encryption technology as a core foundation.
Definity Lands $12M To Reinvent Enterprise Data Pipelines With AI Automation
Definity is an AI-driven data infrastructure startup helping enterprises streamline and optimize complex data pipelines at scale.
Culture Corner
While Watching The Devil Wears Prada 2, it hit me—this isn’t just a fashion story. It’s about the shift we’re all living through. Print vs. digital. Legacy vs. relevance. Visibility vs. value.
I related to the film deeply. I was trained as a traditional journalist. I believe in the values, the rigor, the dedication to accuracy. But I also understand something else: if you’re not showing up online, your story isn’t being told. Simple as that.
We’re living in what my friend, journalist Sivan Raviv, calls a “peeping culture.” People don’t just want the final product—they want the behind-the-scenes. And whether we like it or not, both now matter. I often cover stories alone, so I’m relying on friends or passersby to grab shots of me doing my job. It’s actually just another task on my list of things to remember when I’m working. But if people can’t see me in action, it’s like my work doesn’t exist.
Twenty years after the original film, the industry has changed. That’s what the movie is about. Today it’s hard to grab readers’ attention. But that’s a normal and natural evolution as we get deeper and deeper into a media saturated existence. Or at least that’s what I’m telling myself.
Cheers to showing up and growing with the times!
Survive and thrive,
— Shanna Fuld
Founder & CEO, Israel Daily News
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